Gurgaon-headquartered startup Web IQ Technologies is assisting various companies, including BookMyShow, Reliance, and Make My Trip, with search engine optimization (SEO) and Google algorithms. Co-founder Vaibhav Kakkar discusses with TOI how the Covid-19 pandemic has increased the demand for such tools.
Can you explain your business model?
Web IQ specializes in SAAS Marketing Technology products. Our main product, RankWatch.com, enables businesses to boost their organic search traffic from Google by providing them with actionable data to enhance their rankings and analyze competitors. Our most recent product, Web Signals, complements RankWatch and was created to address our own challenge of monitoring conversations about our company and competitors on different media channels.
How do you view the impact of SEO and digital marketing on start-ups and SMEs during the pandemic?
In the coming months, businesses will rely more on digital marketing to attract the right audience. B2B companies are particularly using SEO and digital marketing to expand their customer base. Digital marketing will be crucial for survival and success, and companies that previously had minimal online presence, such as a Facebook page, will need to engage in social marketing, content marketing, SEO, and influencer-led campaigns.
How have organizations transformed their use of SEO and Google algorithms?
The digital marketing industry has grown from Rs 47 billion in 2015 to Rs 199 billion in 2020, and is projected to reach around Rs 539 billion by the fiscal year 2024. This significant growth indicates the demand for digital marketing software tools, web analytics, customer relationship management (CRM), and market automation software. Currently, there is a vast opportunity as more brands and retailers adopt digital advertising as a means of communication with their target audience.
What are your plans for expansion?
We are ready for growth and have recently completed a major product revamp to enhance user-friendliness. We have also developed impressive features within our product and are focused on disrupting the market.
