India is rapidly scaling up its central bank digital currency (CBDC) strategy, as the Reserve Bank of India (RBI) ramps up adoption of the e‑rupee. According to battery bet several reports, by early 2025 the digital rupee has been introduced to over 5 million users, and the government is actively integrating it into major non-bank payment platforms including Paytm, PhonePe, and Google Pay.

India’s digital advertising industry has officially reached a remarkable milestone, with total betsoft gaming casino ad spends surpassing ₹1 lakh crore in the fiscal year 2025. According to Crisil Intelligence, digital media now accounts for 46% of the nation’s total advertising expenditure, signaling a major shift in advertising trends and the growing dominance of digital platforms across India. Traditional channels like print and TV are no longer the primary focus for brands, as businesses increasingly invest in online campaigns to reach younger, tech-savvy audiences.

The Trust of India, a marketing campaign by The Times of India, has been awarded a silver medal at the 13th Indian Digital Marketing Awards 2022 by e4m (ExchangeFor Media) …

In response to the growing importance of digital marketing for promoting and selling goods and services, the Chamber of Industrial and Commercial Undertakings (CICU) organized a workshop for city businesses. …

Avtar Group, in partnership with Google India and the Centre for Executive Education at the Indian School of Business (ISB), has announced the launch of the third edition of DigiPivot. …

Digital marketing encompasses various electronic marketing methods, utilizing computer and internet-based operations, to reach customers. It enables corporations to utilize websites, search engines, blogs, social media, video, email, and other …

The SOS Children’s Villages of India has trained hundreds of men and women in various fields such as digital marketing, computer applications, engineering, nursing, and nutrition. Through its skilling program, …

In 1994, the first clickable banner ad was introduced, marking the beginning of digital marketing. Today, digital marketing is not just an optional strategy, but a vital tool for businesses …

Candidates who have completed certificate and degree courses from education technology platforms in fields like data engineering, digital marketing, and product management are highly sought after by companies, according to …

Gurgaon-headquartered startup Web IQ Technologies is assisting various companies, including BookMyShow, Reliance, and Make My Trip, with search engine optimization (SEO) and Google algorithms. Co-founder Vaibhav Kakkar discusses with TOI …