In response to the growing importance of digital marketing for promoting and selling goods and services, the Chamber of Industrial and Commercial Undertakings (CICU) organized a workshop for city businesses. The workshop aimed to educate representatives from small, medium, and large companies about the latest trends in digital marketing and how to effectively utilize them.
CICU President, Upkar Singh Ahuja, emphasized the need for businesses to transition from traditional to digital marketing. To support this transition, CICU provided a one-month course on digital marketing with business boosting strategies. Over 20 participants from various industries attended the course, which was led by certified digital marketing expert, Komal Chopra. Chopra educated participants on the impact of new and transformative technologies on business and how to develop effective digital marketing strategies.
The course covered important aspects of digital marketing, including structuring a digital marketing plan, website planning and creation, domain registration and hosting, on-page search engine optimization, content writing for websites, landing page design using WordPress, Google Business listing optimization, and WhatsApp Integration on Websites. The participants gave positive feedback on the course, and many businessmen who were unable to attend have expressed interest in future sessions.
Pankaj Sharma, General Secretary of CICU, highlighted the significance of digital marketing for the success of businesses. He stated that every company, regardless of size, benefits greatly from promoting and advertising on social media platforms. However, achieving desired results and investing money wisely remains a challenge. The workshop was organized to help businessmen learn more about digital marketing and utilize it for the growth of their businesses.
