The Trust of India, a marketing campaign by The Times of India, has been awarded a silver medal at the 13th Indian Digital Marketing Awards 2022 by e4m (ExchangeFor Media) in the category of Best Campaign: Online Advertising and Digital Direct Response. The Trust of India was launched in 2021 following a study by the Reuters Institute for the Study of Journalism at Oxford University, which revealed that The Times of India is the most trusted news brand in India across print, television, and digital platforms. The newspaper’s annual report for 2022, released recently, also indicated that readers named The Times of India as their most trusted source of news and information once again.
To commemorate the acknowledgment from readers, The Trust of India campaign highlighted the newspaper’s longstanding commitment to safeguarding the interests of its readers for the past 183 years. It showcased The Times of India’s groundbreaking coverage on various significant issues such as 26/11, the stents scam, capitation fees scam, ‘Coalgate’, the Kumbh Covid tests scam, the Harshad Mehta scam, and its sustained coverage to ensure justice for Nirbhaya and Jessica Lall, among others.
A notable aspect of the campaign was a contest featuring classic Common Man cartoons created by the renowned R K Laxman. These cartoons, while retaining their timeless appeal, were given a contemporary twist, inviting readers to explain why they remain relevant to this day. Additionally, there was a separate contest for children that encouraged them to provide fresh captions for the classic Common Man cartoons.
